Using color wisely in your marketing materials can make the difference between getting noticed and losing out on a potential customer. While it’s important to keep in mind the attributes and psychological triggers of different colors, there is a lot of nuance involved. You don’t have to use a single color to get your message […]
Are you looking for a way to get more attention to your business or organization? Are you feeling like you aren’t getting your message across in a way that is connecting with your audience? One of the most effective ways to connect is through stories. We are captivated by story. A big message in the […]
With the new year fast approaching, it’s inevitable that our thoughts turn to setting intentions and resolutions for the coming year. Before doing that, it might be helpful to take a look back. After all, it’s hard to know where you want to go, if you don’t know where you’ve been! Often our inclination is […]
If you’re part of a nonprofit, you know the importance of fundraising. However, a nonprofit needs more than money to fulfill its mission. It needs to make its purpose and values clear to the public and create a positive image. To do that, a nonprofit needs a good brand. While branding can help make fundraising […]
A summer conference was the perfect opportunity to be creative with the theme and really make a splash. Beautiful wine carriers were embossed with the name and logo of the organization, wine labels were designed in line with the conference theme and then personalized tags were affixed. The result was stunning and really carried the […]
Fundraising is one of the most important aspects of managing a non-profit — if not the most important aspect. Nevertheless, donors can become fatigued, especially if they are constantly being solicited. Creating unique, fun, and friendly fundraising ideas is the best way to keep your community engaged so the money keeps coming in and your […]
A customer came in wanting to replicate an invitation they received from an acquaintance. As you can see in the images below, it was quite intricate involving 4 panels set at different angles to create a stunning effect. Our fabulous production manager Mike put together a template so each piece was placed correctly and the […]
What’s your story? How can businesses and non-profits benefit from telling stories and connecting with their audience.
What do Certain Colors Mean? Color is a powerful psychological trigger. It creates strong emotions. Here are some popular colors and the emotions they typically generate: RED: Love, warmth, excitement, passion, known internationally as a buying color. Attention getter. In small amounts it is the best color to stimulate […]
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