Check fraud runs into the tens of billions of dollars per year according to the FBI. It’s estimated that over 1 million checks are forged EVERY DAY in the US. Even as the use of checks is dwindling, paper checks remain the payment type most susceptible to fraud. The most common techniques […]
The two most common ways to print these days are digital and offset lithography. Digital printing (think sophisticated, hi-res copier) is a thermal process requiring the powdery toner to be heated to bond to the paper. Toners, not ink, are used to create a full pallet of color that approximate those possible with offset lithography, traditional […]
Businesses Stay in Business with Print and Branding Print does still matter to businesses. It is an agreed upon backup procedure for businesses that need and require a basic platform for perpetuation of their business and brand name. It acts as a support system for the physical everyday operation of a business through printed guidelines […]
A customer came in wanting to replicate an invitation they received from an acquaintance. As you can see in the images below, it was quite intricate involving 4 panels set at different angles to create a stunning effect. Our fabulous production manager Mike put together a template so each piece was placed correctly and the […]
Business cards remain one of the clearest ways for a professional to make their name and presence known to people in the world of commerce. Whether attending a professional event or a social meeting, giving your card to someone indicates that you’re interested in connecting. Digital has not killed the business card star: When MTV […]
Print Is Still An Effective Marketing Tool With the increasing popularity of digital marketing and social media, some might say that print is dead. That rumor started in the 80’s movie Ghostbusters: not exactly scientific reasoning! As long as consumers have senses, supervisors want measurable results, and businesses want to distribute their message in a […]
Debunking the Myths Surrounding the Print Industry Paper has been around for about 2000 years. Throughout this period, paper has firmly established itself as the most versatile and effective form of communication. Although digital technology has tried replacing paper in today’s world of communication, it has not succeeded. But there have been several rumors surrounding […]
“Start with the envelope!” That’s what Joe, our Millcraft paper rep, said when asked what advice he would give to our customers. “People put so much time and thought into what goes into the envelope and pick the envelope as an afterthought. It’s the first thing people see. If it’s not appealing, they aren’t going […]
We are so excited about the new development planned for the Randall Park Mall area that we put out an offer hoping to spur businesses to come into the area. Here it is from Gerry himself, and below you can read our press release: Local printer offering free business cards to spur Randall Park Mall […]
When it comes to promotional materials, poor color decisions can be worse than no color at all. Here are a few tips to ensure your colorful printed pieces are a success: Colors can appear to change when placed next to other colors. To make sure you are making the best choice, view the colors you […]
Porath Print Source 